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08/08/2018 16:32:14

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Arragons Cycle Centre GDPR and your personal information

Privacy Policy & Cookies

Arragons Cycles is committed to protecting your personal data and complying with GDPR requirements which came into force on 25 May 2018.

This privacy notice outlines how Arragons Cycles collects & processes your personal data when you browse this website & visit our store including the data you offer when you purchase an item, sign up to our newsletter or join our customer rewards scheme.

We take your privacy very seriously and will always treat your personal data with the utmost respect.  We would like to make sure you are informed about how your personal data is used by us and what privacy rights you have, which is detailed in this policy. Arragons Cycle Centre is the controller and is responsible for your personal data. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our data privacy manager using the details set out below.


Sarah Graham

Arragons Cycle Centre

2 Brunswick Road



CA11 7LU

You can contact Sarah by emailing or calling our store 01768 890344.


You have the right to object to us processing your personal data – including any profiling we do to help ensure that our marketing is relevant to your interests, for more information, see below ‘your privacy rights’.

This privacy policy was last updated on 24 May 2018 in time for the law relating to data protection in the UK changes which come into force on 25 May 2018.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements, please read the privacy notice of every website you visit via ours.


We only collect your data when you give us permission to do so by offering your details in order for us to be able to fulfil your request.  We always have a lawful basis for processing any personal data on the basis of legitimate interest and the fact that you have offered your information freely in order for us to carry out the best possible customer service for you. 

We would like to keep you informed of special events or promotions and will do so when we meet article 9 of the GDPR and can justify a lawful basis in which to contact you.  We only want you to see our news if it is of interest, so have made it as easy as possible to withdraw your contact from our database at any time.  You can withdraw consent at any time by contacting us or clicking on the unsubscribe link in any marketing email you receive. Where you opt out, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

What is personal data, why and how do we collect it?

Personal data, or personal information, means any information about an individual from which that person can be identified, it does not include anonymous data.  Where you have provided consent, we may collect & store the data you have supplied in order to fulfil the following:

  • If you have requested a call back
  • If you have applied for our products or services
  • To inform you of the progress of a cycle repair
  • To inform you of the progress of an order you have made with us
  • If you request an E-Receipt
  • If you create an account on our website including our customer rewards initiative
  • If you subscribe to be kept updated via email with marketing information about Arragons Cycles, our products & services
  • If you enter a competition, promotion or survey
  • If you give us some feedback or request a response to it

We may collect, use, store & transfer different kinds of personal data about you which include:

  • Title, first name & last name.
  • Billing address, delivery address, email address & telephone numbers
  • Bank account and payment card details, including payments to and from you and other details of products and services you have purchased from us.
  • Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. We may also collect information on the pages you view on our site including the dates and times.
  • Your username and password, purchases or orders made by you.
  • Information about how you use our website, products and services.
  • How you would like to receive marketing information from us and our third parties and your communication preferences.
  • For analysis to evolve our marketing strategy and to enhance your customer or visitor experience
  • For market research in order to continually improve the products and services for you
  • To administer our website and for internal operations, including troubleshooting, testing, statistical purposes
  • For marketing activities (other than where we rely on your consent)
  • For the prevention of fraud and other criminal activities
  • To undertake credit checks for finance
  • To correspond and communicate with you
  • For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access
  • To enforce or protect our contractual or other legal rights or to bring or defend legal proceedings
  • For general administration including managing your queries, complaints, or claims.

Automated technologies or interactions means we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. We may receive personal data about you from various third parties and public sources as set out below:

  • Technical Data from the following parties such as analytics providers Google based outside the EU

  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as V12 Finance, Sage Pay, and various cycle to work schemes based inside and outside of the EU

  • Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU

  • When you purchase in store or pay for servicing, we will collect your contact details in order to keep you up to date with the progress of a job, or to inform you of the progress of your order.  We will send you an email receipt upon completion of the job unless you specifically request against it

  • You can contact us by email, phone, or our website contact form. To enable these methods of communication, we will collect personally identifiable information which we will store to enable us to provide the most effective and efficient customer service as possible.

  • When you engage with our social media channels, we may collect, record and retain certain data regarding your activities on those social media channels. For example, if you choose to use the Facebook “like” button to indicate you like any of our pages or apps, or if you tag any of your social media contacts or link to them in any content you post, we will record this information. This is most likely to be non-personally identifiable information but may also include personally identifiable information depending upon your settings on those channels. Any content you put or add on any of our social media channels may be personally identifiable information depending upon the content. We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites).


Children’s personal data

We do not knowingly collect personal data from children under the age of 16. If you become aware that your child or any child for which you have parental responsibility has provided their personal data to use without your consent, please contact us using the contact details set out above.

Where our service to you may be compromised

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may cancel a product or service you have with us but we will notify you if this is the case at the time.  We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including to exchange information for warranty/aftersales, which is in your interest.  We may use your personal information to contact you if there are any urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you.


  • A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit
  • Where services are delivered on the Internet, it can involve placing some information on your device which include cookies which cannot be used to identify you personally. These pieces of information are used to improve services for you through, for example:
  • Enabling a service to recognise your device so you don't have to give the same information several times during one task

  • Recognising that you may already have given a username and password so you don't need to do it for every web page requested

  • Measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast

  • You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.

    There are two types of cookie you may encounter when using Arragons Cycles:
    First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.
    Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site which are controlled by them.

  • You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

    If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

    Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

    You have the right to withdraw consent to marketing at any time.

Data Security

We have in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We take the protection of your data very seriously. From the moment we receive your information we employ several industry standard security measures and features to keep it secured and to prevent unauthorised access.

All pages on our website are secured using the “https” communication protocol, which encrypts transferred information using “transport layer security” (TLS). This applies to regular web pages on our site, as well as checkout and sign in pages.

We use TLS to encrypt and protect email traffic transferred between mail servers. We use leading virus protection systems to scan and monitor email messages sent to us.

Additionally, access to your information on our website is password protected. You can help to keep your account secure by creating a strong password.


Third Party Sharing

We respect your privacy and will never share your information. The instance when we may need to share your personal data with the parties is set out below:

  • External Third Parties - We use external companies to provide functions such as fraud checking and finance provisions. Our payment processors will collect and store your credit or debit card information and billing address details.
  • Legal Sharing. To comply with legal requests for example under a court order.

  • Sharing with law enforcement to protect our customers. If in the case of attempted fraud or other criminal activities, we may disclose your personal information in order to assist with the investigation or prevention of criminal activities.

  • We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


Data Retention

We will only keep hold of your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We may continue to keep your information beyond this if we are legally required to for example to prevent abuse, fraud, or to resolve disputes.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data, please contact us if this is required.


Your Privacy Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights please contact us. You have the right to request a copy of the information that we hold about you and we intend to give you easy and straightforward ways to access, verify and if necessary amend this information.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have:
  • The right to be informed
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent to processing
  • Right to make a complaint to the data protection authority


Changes to our Privacy Policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
You can use the settings of your browser to block, or delete cookies as you wish. 

Further information can be obtained by contacting us in store on 01768890344 or by email